Fitrade at FIBO: The Future of Functional Hydration

At this year's FIBO, the Netherlands-based company Fitrade presented its vision for the future of functional hydration at stand 10.2C68. The exhibitor showcased a range of high-quality, sugar-free beverages specifically developed for athletes and active lifestyles. The focus was on providing science-driven solutions for energy, focus, muscle performance, and recovery through premium flavors and clean labels.

Targeted Support for Athletic Goals

The Fitrade portfolio addresses various needs essential to athletic performance. A central aspect of the showcase was the provision of solutions for optimal hydration. With Fitrade SPORT WATER - PH 8.2 ALKALINE WATER, the company presented a solution for athletes that utilizes a pH level of 8.2 to support effective fluid intake.

Another highlight was the COLLAGEN 5000 series. These products combine 5000 mg of premium quality collagen with 10 mg of hyaluronic acid to support skin elasticity—a vital consideration during physical changes such as muscle gain or weight loss. The variety of flavors, including Pineapple, Raspberry, Melon, and Exotic, demonstrated the range available.

For targeted muscle building and recovery, Fitrade presented the MUSCLE LINE and the AMINO 7500 series:

• MUSCLE LINE: This line was introduced as a partner for intense muscle building. Featuring 2000 mg of L-Arginine to support blood vessel dilation and oxygen-carrying capacity, alongside 3000 mg of BCAA and 3000 mg of L-Glutamine to help preserve and develop muscle mass, the line focuses on precise performance.
• AMINO 7500: Designed for a massive boost to endurance and muscle support, these products—available in flavors like Blood Orange, Cherry Mix, and Berry Mix—feature high concentrations of 3750 mg of L-Glutamine and symmetrically 3750 mg of BCAA.
• ACTIVE LINE: Aimed at fat burning and achieving a leaner physique, this line includes 2000 mg of L-Carnitine and 100 mg of green tea extract to support metabolic goals.

Relevance for Professionals and Studios

The solutions presented are designed for an audience that values clean-label performance. By combining natural ingredients, such as a natural mineral water base, with targeted active ingredient concentrations, Fitrade offers a modern response to the requirements of athletes. Whether the goal is building muscle mass or supporting skin elasticity, the products are engineered to enhance performance while delivering excellent taste.

Further information regarding the product range can be found at http://www.Fitrade.eu.

Further information about the company and its showcased topics is available at http://www.fitrade.eu.